Why clarity, consistency, and thought leadership beat big budgets every time. If it feels harder than ever to get your managed service, software, or product noticed, you’re not imagining it. Technology buyers are swimming in information. From Reddit threads to YouTube demos and LinkedIn discussions, every channel is flooded with advice, reviews, and opinions. For MSPs, SaaS vendors, and cybersecurity providers, the challenge isn’t just being seen - it’s being understood. Acco

In 2025, 69% of buyers see conflicting information between marketing and sales (Gartner, 2025) - a risk that’s only amplified when AI pulls mixed signals about your brand. In 2026, consistency will be your new differentiator across digital, social, and AI-sourced platforms. That might sound like a small detail, but for MSPs, SaaS vendors, and cybersecurity providers, it’s everything. Because right now, AI is part of every buyer’s process - and if your message isn’t consistent

The things I’ve learnt from supporting the sale of 5 security and infrastructure companies in the last 2 years.  Building a technology company – whether it's an MSP, an IT service provider, a cutting-edge SaaS platform, or a robust cybersecurity solution – is a monumental achievement. It’s fun, it’s heartbreaking and God-forbid you get out alive. But it’s a hot topic in our line of work, and I often get pulled along the journey of companies wanting to sell for the next huge m

By Amy Webb, COO at TechTent If you work in IT services, cybersecurity, or the broader tech channel - you’ve probably felt it. The buyer journey is changing fast. We’re moving into a world where your next big client may not find you through Google or LinkedIn, but through an AI assistant . When business leaders are evaluating vendors, many are now typing prompts like: “Who are the top cybersecurity providers in Australia?”  “What MSPs have strong customer service?” And they’r